Gen Z’s “Dinner Dates” Reveal a Growing Money Problem

Dating Meets Dollars

For many young adults, dating used to be about connection and chemistry. But for a growing number of Gen Z singles, it’s becoming a matter of economics. According to a new report from Intuit titled The Cuffing Economy, nearly one in three Gen Z daters admit they’ve gone on dates primarily for the free meal.

Soaring rent, student debt, and uncertain job security have led to what financial therapist Aja Evans calls “financially anxious dating.” While some might call it opportunistic, others see it as a symptom of rising costs and stagnant wages among younger generations trying to navigate adulthood.

“Foodie Calls” and Financial Anxiety

The concept isn’t new—researchers first dubbed it a “foodie call” back in 2019—but social media has made it mainstream. TikTok creators jokingly share stories about scoring dinner dates to save money or avoid cooking, blurring the line between humor and hard reality.

Evans says that behind the jokes lies genuine financial strain. Many young adults view dating as part of being social, even when they can’t afford it. “Being able to go out for dinner or coffee feels fun and normal, even if they’re not sure they’ll be interested in the person,” she explains.

Talking Money Before the Meal

Experts say the trend highlights a larger shift—Gen Z’s willingness to discuss money openly. Evans encourages daters to talk about budget expectations before the first outing, suggesting affordable options or splitting costs.

“Cut through the awkwardness before the check comes,” she says. For many, these conversations aren’t just about saving money—they’re about honesty and shared understanding in an uncertain economy.