From Swiping to Shrekking: Gen Z Redefines Dating Standards

Gen Z has coined a new term for a not-so-new dating approach: “Shrekking.” Inspired by the unlikely love story of Shrek and Princess Fiona, the trend describes choosing partners who are less conventionally attractive in hopes of finding greater kindness and loyalty. Experts say this surge in “dating down” reflects Gen Z’s frustration with modern dating culture—from ghosting to superficial swiping—and signals a desire for stability, even if it means breaking with traditional standards of desirability. While some see it as a protective strategy against heartbreak, others warn that looks don’t guarantee loyalty, and that “Shrekking” may reveal more about insecurities than empowerment.