Birmingham Launches New Country Music Festival This Summer

This summer, Birmingham will become home to a brand-new country music experience as the inaugural debuts July 17–19 at Legacy Arena at the BJCC. The three-night festival is being launched as an expansion of the longtime , bringing together live music, outdoor culture, and Southern tradition for what organizers hope becomes an annual summer attraction.

Country Music Meets Outdoor Culture

For decades, the World Deer Expo has drawn hunters, outdoor enthusiasts, exhibitors, and families from across the country to Birmingham. Now, organizers are extending that energy beyond the daytime expo experience and into the evening hours with live concerts designed to appeal to both country music fans and outdoor lifestyle enthusiasts.

The new festival arrives at a time when country music events continue to grow in popularity nationwide, particularly those built around experiences that go beyond just concerts. Organizers say Field & Stage Music Fest was created to blend entertainment, community, patriotism, and outdoor traditions into one immersive weekend.

The festival’s slogan — “From Expo to Encore” — reflects the idea that attendees can spend the day exploring the expo before transitioning into nighttime performances from nationally recognized country artists.

A Strong Opening Lineup

The inaugural lineup already includes several major names in country music.

Headlining the festival is Jake Owen, whose career includes 10 No. 1 singles and billions of streams across digital platforms. Known for laid-back summer anthems like “Barefoot Blue Jean Night” and “Beachin’,” Owen remains one of country music’s most recognizable touring acts.

Also joining the lineup is Eli Young Band, the Texas-founded group behind hits such as “Crazy Girl,” “Love Ain’t,” and “Even If It Breaks Your Heart.” The band has spent more than two decades building a loyal fan base with a mix of country storytelling and rock influences.

Meanwhile, legendary performers The Oak Ridge Boys bring a multi-generational appeal to the festival. With a career spanning decades, the group’s catalog includes classics like “Elvira,” “Bobbie Sue,” and “American Made.”

Organizers say additional artists and special guests are expected to be announced in the coming weeks, signaling that the lineup will continue to grow as the summer event approaches.

More Than Just a Concert Weekend

Festival organizers are also leaning into themes of patriotism and Americana as the country approaches celebrations connected to America’s upcoming 250th anniversary. Plans for the event include honoring veterans and celebrating traditions that connect the country music and outdoor communities.

That combination could help separate Field & Stage Music Fest from other summer music festivals by creating an atmosphere that feels tied to both culture and community, rather than simply focusing on performances alone.

For Birmingham, the event also represents another opportunity to draw tourism and entertainment attention to the city during the busy summer season.

Tickets and additional information about the festival are available online.