A Patriotic Milkshake Deal Just in Time for January

A Patriotic Treat to Start the Year

As America gears up for its 250th anniversary in 2026, Steak ‘n Shake is getting an early start on the celebration. The fast-food chain announced it will offer a $2.50 “Patriot Milkshake” throughout the month of January, framing the promotion as a nod to the nation’s upcoming semiquincentennial.

What Is the Patriot Milkshake?

While the company hasn’t released detailed ingredients or sizing information, promotional images show a classic milkshake topped with red, white, and blue sprinkles and a small American flag. Steak ’n Shake confirmed on social media that the $2.50 price will be available all January, making it a significant discount compared to the chain’s standard vanilla shake, which is typically listed at $4.99.

A Value Play in a Tough Fast-Food Market

The promotion comes at a time when fast-food companies are taking very different approaches to rising costs and shifting consumer habits. Some chains are leaning heavily into discounts to bring customers through the door, while others are closing locations or cautioning investors against relying too much on promotions. Steak ’n Shake’s January milkshake deal places it firmly in the value-driven camp.

Tied to a Bigger Moment in American History

America’s 250th anniversary — marking the signing of the Declaration of Independence in 1776 — is expected to be a major national moment. By branding the milkshake as “Patriot,” Steak ’n Shake appears to be tapping into that broader sense of anticipation and patriotism, even a year ahead of the milestone.

Details Still to Come

So far, the company hasn’t said whether the Patriot Milkshake matches its regular shakes in size or recipe, leaving some questions unanswered. What is clear, however, is the price point — and the red, white, and blue presentation — are designed to grab attention during a typically slower month for restaurants.