Fans Divided as Cracker Barrel Retires Iconic Logo After 48 Years

Cracker Barrel is pushing ahead with its controversial rebrand, unveiling a modernized logo and refreshed menu despite mixed reactions from longtime fans. For the first time in nearly five decades, the logo has dropped its familiar image of the man and barrel in favor of a sleek, text-only design. The changes come as part of the company’s “All the More” campaign, which Cracker Barrel says honors its legacy while bringing “fresh energy” to the brand. Alongside the rebrand, the chain is rolling out a seasonal fall menu featuring new breakfast items like Butter Pecan French Toast Bake and hearty dinner options such as Herb Roasted Chicken and Hashbrown Casserole Shepherd’s Pie. While some customers say they’re heartbroken over the shift away from the rustic, nostalgic aesthetic, Cracker Barrel insists its updates reflect guest feedback and a commitment to preserving the country hospitality that has defined the brand since 1969.