Drinksgiving: America’s Biggest Pre-Holiday Party

Thanksgiving Eve: America’s Biggest Bar Night

The night before Thanksgiving has become one of the most crowded, chaotic, and nostalgic evenings of the year. Known as “Blackout Wednesday” or “Drinksgiving,” it has grown into a nationwide reunion night—where hometown bars fill wall-to-wall with people returning for the holiday. For many, it’s a tradition as familiar as turkey and football.

A Reunion Night With Soaring Sales

Bars nationwide now report skyrocketing numbers the Wednesday before Thanksgiving. One recent study found liquor orders jumping 156% compared to a typical Wednesday, with beer and cocktail sales rising more than 60%. It’s a night built on nostalgia—catching up with former classmates, reliving old stories, and reconnecting with familiar faces. From ticketed events to extended hours, bars lean into the rush.

The Risks Behind the Revelry

But the nickname isn’t just playful. Blackouts—lapses in memory caused by heavy drinking—are more common on high-stress holidays, especially when people are home with free time and old friends. This season also marks the start of “DUI Season,” when checkpoints increase and the risk of encountering an impaired driver rises by 55%. Short-term consequences of binge drinking can include vomiting, seizures, and accidental injuries, while long-term patterns are linked to liver damage, high blood pressure, and mental health issues.

A Smarter, Safer Way to Celebrate

Holiday stress is real, and taking a breather with friends can help. But this night calls for a plan. Mocktails, non-alcoholic beer, ride-share apps, designated drivers, and check-ins with friends can turn “Drinksgiving” from risky to responsible. For hosts and guests alike, offering alternatives—and a spare couch—can make all the difference. A good memory is better than a blackout.