58% of Renters Would Say Goodbye to Pools and Gyms for Smart Tech

A recent survey from Rently reveals a significant shift in renter priorities as smart home technology becomes essential in rental properties. According to the 2025 Rently Smart Apartment Trends Report, 58% of renters would be willing to sacrifice traditional amenities like pools and gyms in exchange for better smart home features, especially if it meant lower rent. The study highlights the growing demand for tech-enabled living, with renters increasingly prioritizing safety, convenience, and control over luxury amenities. As smart technology becomes more integrated into daily life, renters now expect features like smart locks, thermostats, and security cameras in modern rental units. While privacy and reliability remain key concerns, renters are willing to pay extra for these features, signaling a major shift in the rental market toward tech-driven living spaces.