New Wisconsin Proposal Would Require Labels on Cultured Meat Products

Lawmakers Move to Clarify Meat Labeling

Two Wisconsin legislators are introducing new proposals aimed at ensuring transparency in how lab-grown meat is sold and labeled across the state. Senator Romaine Quinn and Representative Clint Moses are seeking co-sponsors for LRB-2923 and LRB-3727/1, bills that would require any food product made from cultured animal cells to be clearly labeled as “lab-grown meat.”

The effort follows federal approval from the U.S. Department of Agriculture (USDA) for lab-grown meat to be sold in restaurants and grocery stores. Supporters say Wisconsin must act quickly to protect consumers and support the state’s traditional farming industry.

Transparency and Consumer Protection

According to the legislators, the proposal “alleviates consumer confusion and maintains transparency in the meat industry.” It’s designed as a truth-in-labeling measure, ensuring consumers know when they’re purchasing lab-grown products rather than conventional meat.

Under the proposal, anyone selling packaged food containing cultured animal cells or tissue would be required to list “lab-grown meat” clearly on the label and include a full list of ingredients.

Violations could result in fines ranging from $100 to $1,000 per offense or imprisonment of up to a year, depending on whether it’s a first or repeat violation. The penalties mirror existing state statutes governing margarine labeling.

Protecting Wisconsin’s Farm Economy

The measure’s authors say this legislation is about more than words on packaging—it’s about preserving trust in the food system and protecting Wisconsin’s agricultural economy. With lab-grown meat still relatively new to the market, lawmakers argue that truthful labeling ensures consumers make informed choices while maintaining a level playing field for traditional livestock producers.

What the Bill Prohibits

Beyond labeling, the bill would also prohibit the sale or service of lab-grown meat in public eating establishments or certain state institutions, except under specific circumstances. The goal, according to the bill’s summary, is to uphold transparency while balancing consumer access and public interest.

The Legislative Reference Bureau’s analysis confirms that the bill would impose both labeling and service restrictions, as well as criminal penalties for violations.

Next Steps and Sponsorship Deadline

The co-sponsorship deadline for legislators to join the effort was late last week. Lawmakers who sign on will automatically be added to both companion bills. Quinn and Moses emphasized that early support is key to advancing the measure through the upcoming legislative session.

As the national conversation around food innovation continues, Wisconsin appears ready to draw a clear line: if it’s grown in a lab, consumers have the right to know.