Rivian’s New Georgia Facility Marks Multibillion-Dollar Investment

Rivian has officially broken ground on its new Georgia manufacturing facility, marking a major step in the company’s partnership with the state and setting the stage for what leaders call a transformational economic project. The groundbreaking ceremony, held September 16 near Social Circle, brought together state officials including Governor Brian Kemp, First Lady Marty Kemp, and House Speaker Jon Burns, alongside Rivian executives and community leaders.

The plant represents a multibillion-dollar investment that is expected to create 7,500 permanent jobs by 2030, as well as 2,000 construction jobs during the buildout. Once completed, the facility will manufacture Rivian’s midsize, five-seater R2 SUV and its R3 crossover, expanding the company’s reach in the electric vehicle market and strengthening America’s position in global auto manufacturing.

“This groundbreaking cements Rivian’s future in Georgia and underscores our commitment to building world-class electric vehicles right here in the United States,” said Rivian Founder and CEO RJ Scaringe. “With this facility, we’ll have the scale to put millions of drivers behind the wheel of our vehicles, both at home and abroad.”

Construction will take place in two phases, each adding production capacity of 200,000 vehicles annually, with a total of 400,000 units once fully complete. Customer vehicle production is expected to begin in 2028.

Governor Kemp hailed the project as a milestone for Georgia families and workers, noting the ripple effects the investment will bring. “With today’s groundbreaking, this innovative company is further delivering on its commitment to the people of Georgia, and the thousands of hardworking Americans who will work at this facility will see generational benefits for their families,” Kemp said.

An analysis by IMPLAN projects that Rivian’s plant will generate not only the 7,500 direct jobs tied to the facility but nearly 8,000 additional indirect jobs throughout the surrounding region. That amounts to more than 15,000 jobs and an estimated $1 billion in annual labor income. Local businesses, suppliers, and vendors in Jasper, Morgan, Newton, and Walton counties are expected to benefit from the economic momentum.

Speaker Burns highlighted the project as another chapter in Georgia’s economic growth story. “Rivian’s newest plant in Stanton Springs will not only create thousands of jobs but will also lay the foundation for billions in long-term economic benefits across our state,” he said. “This investment will positively impact families and communities for generations.”

Rivian has emphasized that its Georgia site will showcase environmentally conscious development and community partnerships. The nearly 2,000-acre campus is being designed to integrate with the natural surroundings and will feature recreational amenities like trails and a Rivian experience path for employees and visitors. The company is also partnering with universities, technical colleges, and training institutions to ensure a pipeline of talent as operations scale.

Jerry Silvio, chairman of the Joint Development Authority of Jasper, Morgan, Newton, and Walton Counties, reflected on the significance of the project for the region. “When we see a Rivian vehicle drive down a Georgia road, we see more than a truck—it’s our community and a source of pride for everyone here,” Silvio said.

The company capped off the weekend with a community celebration on September 14, welcoming nearly 1,000 attendees with local vendors, entertainment, and family activities to mark the start of a new chapter for Stanton Springs.

For Rivian, which has become known for its all-electric trucks and SUVs, the Georgia facility underscores its long-term strategy of scaling production while contributing to the nation’s shift toward zero-emission vehicles. By 2028, with production underway in Georgia, Rivian hopes to accelerate both domestic adoption and international sales of its next generation of vehicles.